Noah Holdings Ltd. is a wealth management service provider focusing on distributing wealth management products to the high net worth population in China. The Company also offers asset management services capability, managing its own fund of funds and real estate fund products. The Company serves three types of clients: high net worth individuals, enterprises affiliated with high net worth individuals, and wholesale clients. The Company distributes OTC wealth management products originated in China. Its product choices primarily include fixed income products, private equity funds, mutual fund products; private securities investment funds products and insurance products. The Company accepts high net worth individuals with investable assets. It also offers the distribution of wealth management products to enterprises, SMEs. The Company’s wholesale clients are local commercial banks and branches of national commercial banks.