Demand Media, Inc. (Demand Media) is a diversified Internet media and domain services company. It focuses on developing Internet-based model for the professional creation of content at scale. Its business is consists of two service offerings: Content & Media and Registrar. Its Content & Media service offering includes a content creation studio and community of freelance creative professionals, social media applications, and monetization tools. It deploys its Content & Media platform both to its owned and operated websites, such as eHow.com, LIVE STRONG.COM and Cracked.com, as well as to Websites operated by its customers. The Company's Registrar service offering includes domain name registration services. In July 2014, the Company announced that it has completed the sale Creativebug, online video arts and crafts business, to Otter Media, newly named venture between AT&T and The Chernin Group. Effective August 11, 2014, Demand Media Inc (Demand) acquired Saatchi Online Inc.