Playboy Enterprises, Inc. (Playboy) is a media entertainment and lifestyle company. Playboy operates in three segments: Entertainment, Publishing and Licensing. The Entertainment Group operations include the production, marketing and sales of programming under the Playboy, Spice and other brand names, which are distributed through various channels, including domestic and international television (TV), Internet, wireless and satellite radio. Its Publishing Group operations include the publication of Playboy magazine, special editions and other domestic publishing businesses, including books and calendars, and the licensing of international editions of Playboy magazine. The Company’s Licensing Group operations include the licensing of consumer products carrying one or more of its trademarks and/or images, Playboy-branded retail stores, multifaceted location-based entertainment venues and certain revenue-generating marketing activities.