Arbitron Inc., is a media and marketing research firm. The Company is an acquisition of Nielsen N.V. The Company addresses client needs in unmeasured areas of media consumption, including streaming audio and out-of-home and the Company’s distribution footprint across the world. The Company offers the scope for data and analytics across the physical and digital radio dial. The Company offers radio metrics and insights in the industry. The Company offers audience reach, effective radio buys, multi-platform utilization and audience value. The Company also offers Portable People Meters. The Portable People Meters sheds light on consumption trends across radio, broadcast television and cable. The Company also offers mobile on-device meters to help the customers including software providers as well as media content owners to understand the customer’s mobile experience.