Arbitron Inc. (Arbitron) is a media and marketing information services firm primarily serving radio, advertisers, advertising agencies, cables and broadcast television, retailers, out-of-home media, online media, mobile media, telecommunications providers, and print media. The Company's main service is estimating the size and composition of radio audiences in local markets and of audiences to network radio programming and commercials in the United States. The Company also provides services, such as qualitative information about consumers, including their lifestyles, shopping patterns, and use of media, and software to access and analyze media audience and marketing information data.