Acorn International Inc. is a China-based marketing and branding company. The Company's business consists of two main divisions: direct-sales platforms and the company's distribution network. The Company's direct-sales business involves marketing and selling products directly to consumers in China through various platforms, including its outbound marketing platform, Internet sales and catalog sales. Through its outbound marketing platform, the Company operates call centers that directly market consumer products to individual customers in China. The Company conducts its Internet sales business both through its Website and on the platforms of e-commerce companies. In addition to its direct-sales platforms, the Company maintains a distribution network through which it distributes some of its products promoted by its direct-sales platforms, including its various product lines.