Bitauto Holdings Limited (Bitauto) is a provider of Internet content and marketing services for China's automotive industry. The Company's bitauto.com and taoche.com Websites provide consumers with information on new and used automobile pricing, and promotional information, specifications, reviews and consumer feedback. Bitauto operates through three segments: the advertising business, the EP platform business and its digital marketing solutions business. The bitauto.com advertising business offers automakers and dealers a range of advertising services through its bitauto.com Website and mobile applications. The EP platform business provides Web-based and mobile-based integrated digital marketing solutions to automobile customers in China. The digital marketing solutions business provides automakers with various digital marketing solutions. The Company's brand names include bitauto.com and taoche.com.