Bally Technologies, Inc. is a diversified, worldwide gaming company that designs, manufactures, operates and distributes advanced technology-based gaming devices, systems and server-based solutions. The Company offers technology solutions, which provide gaming operators with a range of marketing, data management and analysis, accounting, player tracking, security, and other software applications and tools to manage their operations. It also provides technologies to utilize a networked, server-based gaming environment. Its primary hardware technologies include spinning-reel and video gaming devices, specialty gaming devices and wide-area progressive systems for traditional land-based, riverboat and Native American casinos, video lottery and central determination markets, and specialized system-based hardware products. On June 8, 2010, the Company completed the sale of the Rainbow Casino, a dockside riverboat casino in Vicksburg, Mississippi. In July 2011, it acquired MacroView Labs.