Cabela's Incorporated is a specialty retailer and a direct marketer of hunting, fishing, camping and related outdoor merchandise. The Company offers national and regional brand products, including its Cabela's brand. The Company's segments include Retail, Direct, Financial Services, and Corporate Overhead and Other. The Retail segment sells products and services through its retail stores. The Retail segment enables customers to access and use its retail stores, Web and social media channels, and catalogs. The Direct segment sells products through its e-commerce Websites (Cabelas.com and Cabelas.ca) and direct mail catalogs. The Financial Services segment issues co-branded credit cards and provides customers with a rewards program. Its products include merchandise and equipment for hunting, fishing, marine use and camping, along with casual and outdoor apparel and footwear, optics, vehicle accessories, and gifts and home furnishings with an outdoor theme.