CABELA'S INC. (Cabela), is a leading specialty retailer of hunting, fishing, camping, and related outdoor merchandise. The Company through its retail stores and direct business offer outdoor products at competitive prices. The Company also issues the Cabela�s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. It also offers customer service as a separate service offering. Cabela�s operating segments include its retail business, direct business, Customer relations and financial services business that includes Cabela�s Club cards which are Visa credit cards.