Cellcom Israel Ltd. (Cellcom) is a provider of cellular communications services in Israel. Cellcom offers a range of cellular services through its cellular networks. These services include basic and advanced cellular telephone services, text and multimedia messaging services and advanced cellular content and data services. As of December 31, 2010, the Company also offers international roaming services in 179 countries. It offers its subscribers a selection of handsets from various global manufacturers, as well as extended warranty and repair and replacement services. It also offers landline transmission and data services to business customers and telecommunications operators and it offers landline telephony services. As of December 31, 2010, the Company provided cellular communications services to approximately 3.394 million subscribers, including basic cellular telephony services and value-added services, as well as handset sales. In August 2011, the Company acquired Netvision Ltd.