Choice Hotels International, Inc. (Choice) is a hotel franchisor. Choice franchises lodging properties under various brand names: Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Extended Stay Hotel, Cambria hotels & suites, and Ascend Hotel Collection (collectively, the Choice brands). It operates in two segments: hotel franchising business and SkyTouch Technology (SkyTouch). SkyTouch is a division of the Company that develops and markets cloud-based technology products, including inventory management, pricing and connectivity to third party channels, to hoteliers not under franchise agreements with the Company. The SkyTouch platform also includes a mobile-native interface that offers mobile functionality to the elements of property management and housekeeping.