The Cash Store Financial Services Inc. (Cash Store Financial) is the broker of short-term advances and provider of other financial services in Canada. The Company operates under two branch banners: The Cash Store and Instaloans, who act as brokers to facilitate payday advance services to income-earning consumers. As at September 30, 2010, Cash Store Financial operated 544 short-term advance branches across Canada and the United Kingdom. The Company, under its The Cash Store and Instaloans banners, provides consumers with short-term cash advances without having to provide a credit history or security on the loan by acting as a broker between the customer and third-party lenders or directly lending to the customer. The Company arranges for advances to customers ranging from $100 to $1,500.