Dean Foods Company is a food and beverage company. The Company operates through two segments: Fresh Dairy Direct and The WhiteWave Foods Company (WhiteWave). Fresh Dairy Direct is a processor and distributor processor and distributor of fluid milk in the United States, and Fresh Dairy Direct also processes and distributes other dairy products in the United States, with products such as milk, ice cream, cultured dairy products, creamers, ice cream mix and other dairy products sold under more than 50 familiar local and regional brands and a wide array of private labels. Fresh Dairy Direct also produces and distributes Tru Moo. WhiteWave is a food and beverage company focused on high-growth product categories that are aligned with emerging consumer trends.