Exceed Company Ltd. (Exceed) is engaged in the design, development and wholesale of sporting goods, including footwear, apparel and accessories, under its own brand, Xidelong, in China. The Company is a sportswear brand in China. The Company�s three principal product, including footwear, which mainly comprises running, leisure, basketball, skateboarding, canvas, tennis and outdoor footwear; apparel, which mainly comprises sports tops, pants, jackets, track suits and coats, and accessories, which mainly comprise bags, socks, hats and caps. The Company distributes its products mainly through Xidelong retail selling locations, including Xidelong retail stores, which sell the Company's products exclusively, department store concessionary counters and stores-within-stores. As of December 31, 2013, the Company had 21 distributors who operated 3,080 Xidelong retail selling locations.