FBL Financial Group, Inc. sells individual life and annuity products under the consumer brand name Farm Bureau Financial Services. This brand is represented by the distribution channel of its subsidiary, Farm Bureau Life Insurance Company (Farm Bureau Life). The Company’s Farm Bureau Life distribution channel consists of 1,801 exclusive agents and agency managers. The Company operates in two product segments: Annuity and Life Insurance. The Company also offers life and annuity products through Greenfields Life Insurance Company. The Company’s life insurance subsidiary includes Farm Bureau Life. Several other subsidiaries support various functional areas and affiliates by providing investment advisory and marketing and distribution services. In addition, the Company manages all aspects of two Farm Bureau affiliated property-casualty insurance companies (Farm Bureau Property & Casualty Insurance Company and Western Agricultural Insurance Company).