FBL Financial Group, Inc. sells individual life and annuity products principally under the consumer brand name of Farm Bureau Financial Services. This brand is represented by the distribution channel of its subsidiary, Farm Bureau Life Insurance Company (Farm Bureau Life). As of December 31, 2014, the Company's Farm Bureau Life distribution channel consisted of 1,795 exclusive agents and agency managers, who sell its products in the Midwestern and Western sections of the United States. The Company's segments include Annuity Segment, which sells a variety of traditional annuity products; Life Insurance Segment, which sells a variety of traditional and universal life insurance products, and Corporate and Other segment, which provides various support operations, corporate capital and other product lines. In addition, in the state of Colorado, the Company offers life and annuity products through Greenfields Life Insurance Company (Greenfields Life).