Fomento Economico Mexicano, S.A.B. de C.V. (FEMSA) is a holding company. The Company conducts its operations through principal holding companies, each of which it refers to as a principal sub-holding company. These companies are Coca-Cola FEMSA, S.A.B. de C.V. (Coca-Cola FEMSA), which engages in the production, distribution and marketing of beverages, and FEMSA Comercio, S.A. de C.V. (FEMSA Comercio), which operates small-format stores, and CB Equity, LLP (CB Equity), which holds its investment in Heineken N.V. and Heineken Holding N.V. The Company's Coca-Cola FEMSA produces, markets, sells and distributes Coca-Cola trademark beverages through standard bottler agreements in certain territories in the countries in which it operates. Coca-Cola FEMSA also sells bottled water products in bulk sizes. FEMSA Comercio operates a chain of small-format stores in Mexico.