Ally Financial Inc. is a financial holding company and a bank holding company. It is an independent, diversified financial services firm. Its banking subsidiary, Ally Bank, is an indirect wholly owned subsidiary of the Company and a franchise in the Internet, telephone, mobile and mail banking market. Dealer Financial Services, which includes the Company's Automotive Finance and Insurance operations, and Mortgage are its primary lines of business. Ally Bank offers deposit products, such as checking, savings and certificates of deposit (CDs), as well as several raise-your-rate CD terms, IRA deposit products, Popmoney person-to-person transfer service, eCheck remote deposit capture, Ally Perks debit rewards program and Mobile Banking.