Hertz Global Holdings, Inc. is a holding company. The Company operates car rental business through its Hertz, Dollar, Thrifty and Firefly brands. The Company's operating segments are U.S. Car Rental, International Car Rental, Worldwide Equipment Rental and All Other Operations. As of December 31, 2014, the Company operated 10,880 corporate and franchisee locations in North America, Europe, Latin and South America, Asia, Australia, Africa, the Middle East and New Zealand. Its brands maintain separate airport counters, reservations and reservation systems, marketing and all other customer contact activities. Its Hertz brand has approximately 9,395 corporate and franchisee locations in 145 countries. Its Dollar and Thrifty brands combined have approximately 1,380 corporate and franchisee locations in 77 countries and Firefly brand has approximately 105 corporate and franchisee locations in 12 countries. Its equipment rental business is operated through the Hertz Equipment Rental brand.