Krispy Kreme Doughnuts, Inc. is a retailer and wholesaler of high-quality doughnuts, complementary beverages and treats and packaged sweets. The Company�s principal business is in owning and franchising Krispy Kreme stores, at which a wide variety of high-quality doughnuts, including the Company�s Original Glazed doughnut, are sold and distributed together with complementary products, and where a broad array of coffees and other beverages are offered. The Company generates revenues from four business segments: company stores, domestic franchise, international franchise and kk supply chain. The company stores segment is comprised of the doughnut shops operated by the Company. The Company has a complete beverage program which includes drip coffees, iced coffees, both coffee-based and non-coffee-based frozen drinks, juices, milks, water, frozen or blended beverages and packaged and fountain beverages.