Lorillard, Inc. (Lorillard) is a tobacco company. The Company is engaged in the manufacture and sale of cigarettes products. The Company operates through two segments: Cigarettes and Electronic Cigarettes. The Cigarettes segment consists of the operations of Lorillard, Inc., Lorillard Tobacco and related entities. The Electronic Cigarettes segment consists of the operations of LOEC, Inc. (blu eCigs), Cygnet U.K. Trading Limited (SKYCIG) and related entities. The Company's Newport brand includes both menthol and non-menthol product offerings. The Company's product line includesbrand families marketed under the name Kent, True, Maverick, and Old Gold. These five brands include 45 various product offerings, which vary in price, taste, flavor, length and packaging. The Company also sells electronic cigarettes directly to adult consumers over the Internet. It produces cigarettes for both the premium and discount segments of the domestic cigarette market.