Lorillard, Inc. (Lorillard), through its subsidiaries, is engaged in the manufacture and sale of cigarettes and electronic cigarettes. The Company has two segments: Cigarettes and Electronic Cigarettes. The Cigarettes segment consists principally of the operations of Lorillard Tobacco Company and related entities. The Electronic Cigarettes segment consists of the operations of LOEC, Inc. (doing business as blu eCigs), and Cygnet UK Trading Limited (trading as SKYCIG) and related entities. Newport, the Company�s flagship premium cigarette brand, includes both menthol and non-menthol product offerings. In addition to the Newport brand, its product line has four additional brand families marketed under the Kent, True, Maverick, and Old Gold brand names. These five brands include 43 different product offerings, which vary in price, taste, flavor, length and packaging. Lorillard markets electronic cigarettes under the blu eCigs and SKYCIG brands.