Lorillard, Inc. (Lorillard) is engaged in the manufacture and sale of cigarettes and electronic cigarettes. The Company has two segments: Cigarettes, which consists principally of the operations of Lorillard Tobacco Company and related entities; and Electronic Cigarettes, which consists of the operations of LOEC, Inc. (doing business as blu eCigs), Cygnet UK Trading Limited (trading as SKYCIG) and related entities. Lorillard Tobacco Company�s principal cigarette products are marketed under the brand names of Newport, Kent, True, Maverick and Old Gold with all of its sales in the United States. Newport, the Company�s flagship premium cigarette brand, includes both menthol and non-menthol products. Lorillard�s five brands include 43 different products. It markets electronic cigarettes under the blu eCigs and SKYCIG brands.