Lloyds Banking Group plc is a United Kingdom-based financial services company. The Company provides a range of banking and financial services, primarily in the United Kingdom, to individual and business customers. It operates through four segments: Retail; Commercial Banking; Wealth, Asset Finance and International; and Insurance. Retail provides banking, mortgages and other financial services to personal customers in the United Kingdom. Commercial Banking provides banking and related services to business clients, from small businesses to large corporates. The Wealth, Asset Finance and International segment conducts the Company’s private banking and asset management activities. The segment is also engaged in operating its international retail businesses, and the Company’s United Kingdom and international asset finance and online deposit businesses. Insurance provides long-term savings, protection and investment products as well as general insurance products in the United Kingdom.