Martha Stewart Living Omnimedia, Inc. (MSO) is an integrated media and merchandising company providing consumers with lifestyle content and products. The Company operates in three segments: Publishing, Broadcasting, Merchandising, Publishing and Broadcasting. The media and merchandise it creates generally consists of cooking and entertaining, holiday and celebrations, crafts, home, weddings, organizing, office products and accessories, gardening and outdoor living, and pets (grooming, apparel, feeding and health). In December 2012, the Company ceased its Everyday Food publication. In January 2013, the Company discontinued publication of Whole Living. During 2012, it launched Emeril by Snapware, which is branded food storage, on the Home Shopping Network. During 2012, it launched the Craft Studio app available on Apple iTunes.