Noranda Aluminum Holding Corporation (Noranda HoldCo) is a North American integrated producer of aluminum products and rolled aluminum coils. The Company has two businesses: its upstream business and downstream business. Its upstream business consists of three reportable segments: primary aluminum, alumina, and bauxite. Its upstream business consists of smelter near New Madrid, Missouri, which the Company refers to as New Madrid, and supporting operations at its bauxite mine and alumina refinery. Its downstream business comprises its Flat-Rolled Products segment and is a producer of aluminum rolled products.