Publicis Groupe SA is a France-based company engaged in the advertising and marketing industry. The Company accompanies clients through their business transformation, offering a range of services across digital, technology, consulting, creative, corporate communications and public affairs, media strategy, planning and buying, healthcare communications and brand asset production. It operates through Advertising, Media, Special and Marketing Operations, and Digital sectors. Its activities are managed through DigitasLBi and Razorfish Globa, and networks, such as Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, ZenithOptimedia and Starcom MediaVest Group, as well as MSLGROUP, and Publicis Healthcare Communications Group. Its VivaKi brand develops media solutions and tools to optimize the analysis of data and yields of online advertising campaigns, as well as manages platforms, such as MSN, Google and Yahoo! or social networks, like MySpace, Facebook and Twitter, among others.