Reynolds American Inc. is a holding company. The Company operates through three segments: RJR Tobacco, American Snuff and Santa Fe. The RJR Tobacco segment consists of the operations of R. J. Reynolds Tobacco Company. The American Snuff segment consists of the operations of American Snuff Co. The Santa Fe segment consists of the operations of Santa Fe Natural Tobacco Company, Inc. (SFNTC). Niconovum AB, Niconovum USA, Inc. and RJR Vapor are among other RAI subsidiaries, which are included in All Other. The Company�s products brands include Camel, Pall Mall, Winston, Kool, Doral, Salem, Misty, Capri, Dunhill, State Express 555, Grizzly, Kodiak, Natural American Spirit and Vuse Digital Vapor Cigarettes.