Bankrate, Inc. (Bankrate) is a publisher, aggregator and distributor of personal finance content on the Internet. The Company provides consumers personal finance editorial content across multiple vertical categories, including mortgages, deposits, credit cards, senior care and other personal finance categories. The Company operates through segments, including Banking, Credit Cards, Senior Care and Other. The Company provides a range of digital display advertising formats. It sells to advertisers targeting a specific audience in a city or state and to national advertisers targeting the entire Country. It is also engaged in the sale of print advertisements and the distribution (or syndication) of its editorial content. It offers branded content that educates consumers and financial professionals on a range of personal finance topics. It provides a platform for consumers searching for competitive rates on mortgages, deposits and money market accounts.