Sturm, Ruger & Company, Inc. is engaged in the design, manufacture, and sale of firearms to domestic customers. The Company operates in two segments: firearms and investment castings. The firearms segment manufactures and sells rifles, pistols, revolvers, and shotguns principally to a select number of licensed independent wholesale distributors primarily located in the United States. The investment castings segment manufactures and sells steel investment castings. The Company offers products in four industry product categories, which include rifles, shotguns, pistols, and revolvers. The Company�s firearms are sold through independent wholesale distributors, principally to the commercial sporting market. The Company�s customers include Jerry�s/Ellett Brothers, Davidson�s, Sports South and Lipsey�s. Approximately 99% of the Company�s total sales, during the year ended December 31, 2011, were from the firearms segment.