Under Armour, Inc. is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The brand�s moisture-wicking fabrications are engineered in many designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. The Company�s primary business operates in four geographic segments: North America, comprising the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia and Latin America. Each of these geographic segments operates predominantly in one industry: the design, development, marketing and distribution of performance apparel, footwear and accessories. Beginning December 2013, the Company also operates its acquired MapMyFitness business as a separate segment.