Weis Markets, Inc. is engaged principally in the retail sale of food in Pennsylvania and surrounding states. The Company's retail food stores sell groceries, dairy products, frozen foods, meats, seafood, fresh produce, floral, pharmacy services, deli products, prepared foods, bakery products, beer and wine, fuel and general merchandise items, such as health and beauty care and household products. The Company advertises its products and promotes its brand through weekly newspaper circulars; radio ads; e-mail blasts, and online via its Website, social media and mobile applications. Printed circulars are used on a weekly basis to advertise featured items. The Company utilizes a loyalty marketing program, Weis Club Preferred Shopper, which enables customers to receive discounts, promotions and fuel rewards. All retail food store locations operate as conventional supermarkets. The Company owns and operates approximately 160 retail food stores.