Tiger Media, Inc., formerly SearchMedia Holdings Limited, is a holding company. The Company is a media company. The Company, along with its subsidiaries, is principally engaged in the provision of advertising services in the out-of-home advertising industry. Out-of-home advertising typically refers to advertising media in public places, such as billboards, in-elevator displays, street furniture and transit area displays. The Company is an operator of integrated outdoor billboard and in-elevator advertising networks in the People�s Republic of China. The Company conducts its business primarily through its subsidiaries in the People�s Republic of China. It deploys its advertising network through the media platforms, such as Outdoor billboard platform, In-elevator platform and Transit advertising platform. Its advertising clients are from industries ranging from telecommunications, insurance and banking, to automobile, real estate, electronics and fast moving consumer goods.