Inuvo, Inc. develops software and analytics technology that is accessible over the Internet for use by online advertisers and Website publishers. The Company's platforms provide a mechanism for advertisers, publishers and consumers to easily and openly connect, thus facilitating the execution of marketing programs. The Company operates in two segments: performance marketing segment and web properties segment. The Company's performance marketing segment consists of the technology and analytics platforms that support online marketing. The Company's web properties segment consist of Websites the Company owns and operate and consumer applications the Company has designed, developed and marketed. The performance marketing and web properties segments represented approximately 67.7% and 32.3%, respectively, of its total net revenue for the year ended December 31, 2011. On March 1, 2012, the Company completed the acquisition of Vertro, Inc.