Newegg caters to egghead types who build their own computers. The company, which prides itself on "fresh" offerings, is a leading online-only distributor of consumer electronics and computing products with about 25 million registered users in the US, Canada, and China. It sells desktop and laptop computers along with all the related components to build or repair one yourself. Newegg also stocks cell phones, digital cameras, home appliances, networking devices, peripherals, DVDs, accessories, and software. Its websites (including its B2B site NeweggBusiness.com) carry products made by vendors including Apple, ATi, Canon, Sony, Toshiba, and Viewsonic. Founded in 2001, Newegg is extending its reach to Europe.