Omnicom Group Inc. (Omnicom) is primarily a holding company. Omnicom, through its subsidiaries, provides professional services, such as advertising, marketing and corporate communications. It provides professional services to clients through multiple agencies operating in all major markets around the world. The Company’s agencies provide a range of services, which it group into four fundamental disciplines: traditional media advertising, customer relationship management (CRM), public relations and specialty communications. In July 2009, LB2 Group Ltd. announced that it has acquired ownership of Ketchum Directory Advertising (KDA) from Omnicom.