Heineken N.V. (Heineken) is a beer brewer that owns and manages a portfolio of beer brands. Its principal brand is Heineken. In addition, the Company has more than 200 international, regional, local and specialty beers and ciders, including Amstel, Birra Moretti, Cruzcampo, Foster’s, Maes, Murphy’s, Newcastle Brown Ale, Ochota, Primus, Sagres, Star, Strongbow, Tiger and Zywiec. It has a global network of distributors and 125 breweries in more than 70 countries. Heineken comprises six geographical segments: Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East, Asia-Pacific and Head Office/eliminations. On April 28, 2008, Scottish & Newcastle plc (S&N) was acquired by Sunrise Acquisition Ltd (Sunrise). On August 29, 2008, Heineken acquired 96.54% of the voting rights of the beverage division of Eichhof Holding AG in Lucerne, Switzerland. On June 30, 2008, Heineken sold its investment in Brasserie Saint-Omer.