Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, a national television network devoted to outdoor activities, such as hunting, fishing and shooting sports, as well as off-road motor sports and other outdoor related lifestyle programming. The Company’s target audience comprises of sportsmen and outdoor enthusiasts throughout the United States. As of December 31, 2008, the Company had relationships or agreements with the cable and satellite companies, as well as both telephone companies offering video service in the United States. Through these arrangements and others, Outdoor Channel is carried by cable, satellite and telecommunications service providers. Revenues from Outdoor Channel are derived primarily from two sources, advertising fees and subscriber fees. In January 2009, the Company announced the acquisition of Winnercomm Inc., an independent sports production, program development, marketing services and sales representation company.