The Ocean Conservancy prefers its fish wild, thanks. The not-for-profit organization strives to protect the oceans and its wildlife. The group's some 500,000 members work toward the goal of "wild, healthy oceans" by targeting artificial reef building, cruise ships, marine protected areas, overfishing, runoff pollution, and whaling. The Ocean Conservancy also publishes the quarterly Blue Planet magazine and hosts activities like the International Coastal Cleanup, Adopt-A-Reef, the Marine Debris Study, and Storm Drain Sentries. It has also lead the campaign to restore the Gulf of Mexico after the 2010 BP Deepwater Horizon oil spill. The Ocean Conservancy was founded in 1972 to protest commercial whaling.