Opower, Inc. is a provider of cloud-based software to the utility industry. The Company�s software platform is used by utilities to deliver customer-facing applications that reduce energy demand and improve customer perception of the utility. The Company�s software analyzes energy data and presents personalized insights to consumers in order to motivate reductions in energy consumption. The Company can embed its solutions within utilities Websites, mobile applications and customer service interfaces, and deliver individualized e-mails, text messages, automated phone calls and mail. It sends messages under the utility�s brand to households and businesses via email and mail. The Company�s customer engagement solutions consist of Opower Web, Customer Service Representatives (CSR) Application and Rates Engine. Its Opower Demand Response functionality includes Peak Day Alerts and Peak Day Feedback Reports.