Parlux Fragrances, Inc. is engaged in the creation, design, manufacture, distribution and sale of prestige fragrances and beauty-related products marketed primarily through specialty stores, national department stores and perfumeries on a worldwide basis. The Company’s fragrance products are positioned primarily in the prestige segment (distributed primarily through department and specialty stores) of the fragrance market. During the fiscal year ended March 31, 2009 (fiscal 2009), the Company engaged in the manufacture (through sub-contractors), distribution and sale of Paris Hilton, GUESS?, Jessica Simpson, Nicole Miller, XOXO, Ocean Pacific (OP), Maria Sharapova, Andy Roddick, and babyGUND fragrances and grooming items on a sole basis as a licensee. During fiscal 2009, it entered into sole license agreements with Josie Natori, Queen Latifah and Mark Ecko, and extended the license with Paris Hilton.