CC Media Holdings, Inc. is a diversified media and entertainment company. The Company provides radio, digital, out-of-home, mobile and on-demand entertainment, and information services for audiences and local communities, and providing opportunities for advertisers. The Company operates in three segments: Media and Entertainment (CCME, formerly Radio), Americas outdoor advertising (Americas outdoor) and International outdoor advertising (International outdoor). On April 29, 2011, the Company acquired the traffic business of Westwood One, Inc. (the Traffic acquisition). The Company, during 2011, also purchased a cloud-based music technology business. During 2011, the Company also acquired Brouwer & Partners, a street furniture business. During 2011, the Company divested and exchanged its 27 radio stations.