Experian plc is an information services company. The Company provides data and analytical tools to organizations in North America, Latin America, the United Kingdom and Ireland, Europe, the Middle East and Africa (EMEA), and Asia Pacific. The Company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft. Its business activities are grouped into four areas: Credit Services, Decision Analytics, Marketing Services and Consumer Services. Credit Services holds and manages data on credit histories of people and businesses. The Decision Analytics segment maintains data on credit scores and fraud checks. Marketing Services provides data, data quality, analytics and cross-channel campaign management services. Consumer Services provides consumer credit reports, scores and identity protection solutions.