PNI Digital Media Inc, formerly PhotoChannel Networks Inc., provides software and technology to retailers, Internet portals and Websites, and telecommunication service providers (including mobile phone companies). The Company’s principal service is the PhotoChannel Network. The PhotoChannel Network consists of digital imaging technology which the Company provides to photofinishing retailers, professional and commercial photo processing labs, image content owners, and targeted portal services (the Retailer). The PhotoChannel Network enables the Retailer to provide digital image processing services through the Internet to end user customers. The Retailer controls the process from image capture to final delivery of the end product. The Company’s wholly owned active subsidiaries include Pixology Limited, Pixology Software Limited and Pixology, Inc. On March 10, 2009, the Company completed it’s acquisition of WorksMedia Limited, provider of photo kiosk and desktop photography software.