PROS Holdings Inc. is a provider of pricing and margin optimization software, an emerging category of enterprise applications designed to allow companies to improve financial performance. The Company’s software products help customers gain insight into their pricing strategies, identify detrimental pricing practices, optimize their pricing decision-making and improve their business processes and financial performance. Its software products incorporate pricing science, which includes operations research, forecasting and statistics. Its science-based software products analyze, execute and optimize pricing strategies using data elements determined using pricing science, including the pocket price, pocket margin, customer willingness-to-pay, customer cost-to-serve, win-loss ratios, market price, stretch price and other relevant information, as well as data from traditional enterprise applications.