Health Insurance Innovations, Inc. is a developer, distributor and administrator of cloud-based individual health insurance plans and ancillary products. The Company operates through two business segments: Insurance Plan Development and Distribution (IPD) and HP. IPD segment is engaged in designing, implementing and administering short-term medical (STM) and other products and the distribution of STM and other products to consumer through its call center distribution network and online purchasing. HP segment includes the business activities of HealthPocket (HP), a subsidiary of the Company, including the development of HealthPocket.com and generation of referral-based and other revenues. The Company offers products, such as STM plans, hospital indemnity plans and ancillary products.