A bite of strained peas, a taste of pureed apple cobbler, and a helping of life insurance; Gerber Life Insurance has been insuring smiling babies since 1967. The company's juvenile life insurance products include the Grow-Up Plan, a whole life policy for infants and children, life policies for adults, and some accident protection. Gerber Life Insurance markets its policies direct to consumers in the US and Canada. The company is a unit of Gerber Products, noted purveyor of baby food and other products for infants and parents. Food company Nestl� bought Gerber Life and its parent company from Novartis in 2007.