Cello Group plc is a United Kingdom-based healthcare and consumer strategic marketing company. The Company delivers professional marketing services to the global pharmaceutical and health sectors, as well as other high margin client industries. The Company also delivers technically-led insight and marketing support services to global consumer and business-to-business clients. The Company operates business through two segments, which include Cello Health and Cello Signal. The Cello Health Division provides market research, consulting and communications services principally to the Company’s pharmaceutical and healthcare clients. The Cello Signal Division provides market research and direct communications services principally to the Company’s consumer facing clients.