The Pictsweet Company is a veritable veggie volcano. It grows broccoli, carrots, corn, kale, okra, peas, and loads of other vegetables and then quick-freezes them for sale in supermarkets. The firm offers more than 100 products (including stir-fry blends and baby and preseasoned vegetables) in family-sized, regular, and bulk portions. Pictsweet provides vegetables nationwide under its own name and for retailers' private labels (including Kroger and Wal-Mart's Great Value brands). It also supplies food service operators (restaurants and hotels), institutional customers (such as hospitals and schools), and military commissaries worldwide. Founded in 1945, Pictsweet is a fourth-generation family-owned company.