If you need an incentive to shop online, join the queue. Q Interactive maintains a network of websites featuring a variety of special offers and savings on goods and services from its advertisers. Partnering with such sites as Weather.com and About.com, in addition to its own branded CoolSavings.com and FreeStyleRewards.com Web properties, it offers lead generation, e-mail marketing, and loyalty programs for brands in the retail, packaged goods, and media sectors. It uses demographic data from its millions of opt-in subscribers to help design targeted marketing campaigns and promotions. In late 2010, Q Interactive was acquired by Selling Source, a digital marketing firm serving the specialty finance sector.