Do you feel lucky? So lucky you no longer need life insurance? No problem; Coventry First is here to help relieve you of that burden. The company is one of the largest players in the secondary insurance market, and as such it actively invests in high-premium life insurance policies, written on elderly executives or wealthy individuals desiring to sell them rather than maintain them. The seller gets a lump sum (only a portion of what they would have received otherwise), Coventry pays the remaining premiums, and when that person dies, Coventry gets the payout. Founded in 1999, the company is controlled by CEO Alan Buerger and family.